Evolution of Smooth is well known for its bright and colorful lip balm. The brand has made itself one of the most popular brands among Millennial women and continues to dominate the young female demographic, but there’s always room to change things. This new style is going to attract the attention of young women worldwide and guarantee Evolution of Smooth continues to have a strong foothold in the world, click here for more. It’s only a matter of time before this takes off among young people and gives the brand even more interests.
To understand the importance of this change, you have to understand Evolution of Smooth and how it has grown to where it’s at, see also frenchtribune.com. Founded in 2007, Evolution of Smooth had a start as a simple idea to target lip balm towards women. There were few if any brands who had tried this approach of going specifically for women. Most brands were created with the assumption that men and women use lip balm at similar rates. However, the marketing research of Evolution of Smooth revealed that women were using the lip balm at higher rates than men. This is why the brand specifically targets women in all of its endeavors so far.
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The new aesthetic for Evolution of Smooth is something for the younger demographic to get them into it. When you’re in the personal care business, you need to do everything you can to keep up. Today’s latest up and comers don’t want the bright and colorful aesthetic anymore. Instead they want something opaque but clear enough to see through. This is exactly what they get from Evolution of Smooth. Going with the familiar and the consensus isn’t what got this brand where it is today. It was the innovation and thinking outside of the box that made Evolution of Smooth a hit.