Category Archives: Food Organic

Concepts developed by Sweetgreen’s Co-Founders to Promote Fast Foods

Sweetgreen is a food company recognized for their local, fresh, organic, and healthy delicacies. Their menus are gorgeous, making their food points ideal choices for many people. Sweetgreen boasts of their 40 outlets where they have cultivated in building up their brand through delivering wholesome quality services. According to the company c0-CEO, Nathaniel Ru, their primary objective is to develop a brand that stands for something. Ru also appreciates his co-CEOS with whom they were classmates. Their exceptional knowledge of technical issues has enabled them to develop an app and a website, avenues through which most of their transactions take place. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA

 

 

Unique Aspects Bringing the Sweetgreen’s Principals Together

 

 

Apart from having studied entrepreneurship together, all their parents were first-generation migrants and owned businesses. Nathaniel and his colleagues realized the need for quality food in Georgetown area and being inborn trailblazers, they devoted themselves to opening a restaurant, which they did with their first food point in August 2007. The trio had just graduated from college and was dedicated to making it happen. Having started doing business while in school, they had experienced terrible moments in business during their first winter break. The students went on vacation, and their venture still stood the test of time. That experience gave the trio so much confidence in their business. Learn more: https://angel.co/nathaniel-ru

 

 

Secrets in Sweetgreen’s Salads That Keep Customers Coming Back for More

 

 

There is this salad that people will queue for even if it means waiting all day. It is an attractive mixture of lettuce, cheese crumbles, and, of course, tangy dressing. It is a mind-blowing lunch salad with a magical feeling drawing people once and again. The salads are prepared in such a unique way. This is the kind of salad you take and have no fear of feeling hungry in the next few minutes. Besides, they are also healthy and reasonably priced, giving it enough reasons to attract people from all corners. Declarations made by fortune confirm that given a chance to start all over again, legacy restaurant firms would apply Sweetgreen’s wise concepts. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/

 

 

Wise Strategies Used by Sweetgreen in Location Selection

 

 

Sweetgreen applies real estate models when entering new markets. As Nathaniel Ru says, they take market entry as serious as they do with managing their existing outlets. When opening their New York branch, they selected 28th and Broadwayas their locations. For them, locations are dictated by the demographic results. Their “service design” has also catapulted them to a level of gaining trust with their clients, whether ordering via their app or in-store. Legacy counts a great deal to them. According to Mr. Ru, what you endeavor in ought to last longer than you. Learn more: https://www.crunchbase.com/person/nathaniel-ru