It is no small feat to make headway in the evermore competitive e-commerce fashion industry. Most of the major players already have a head start and cornered all the conventional marketing strategies. Amazon, the ecommerce giant, alone accounts for a full fifth of all online fashion transactions.
But the odds are not an obstacle to ingenuity and an innovative approach to business. Kate Hudson saw a need a few years back and found a way to cultivate her new brand of online fashion providers to a $250 million organization.
Fabletics and a New Approach to Online Fashion marketing
Fabletics has brought a new wave of marketing values to the stuffy and crowded fashion market. By operating subscription basis they collect many customers to their community through online and offline engagements. This connection they make to their clients has created an enthusiastic following of likeminded individuals that gain support and quality products through their caring providers.
This represents a considerably innovative change from the antiquated notion that good quality and interesting designs and only be acquired at exorbitant cost. Today’s customer are looking for better prices, world-famous brands and recognition and as always superb customer satisfaction and service.
This is the very thing Fabletics works to provide to their loyal community of customers. The results have been a growing client pool and impressive growth from small beginnings only three years back.
What is the Secret behind this Success?
There are many up and coming e-commerce fashion enterprises and many older veterans that wish they could enjoy the type of growth seen by Fabletics. One of the greatest obstacles to success is operating a successful showrooming operation without savvy clients taking the design ideas to tailors and having the same option produced at a lower cost.
Fabletics has reversed this unprofitable trend and introduced an innovative approach to showrooming. Clients are able to browse the products featured at a brick and mortar location from an online source. This way when they visit the physical location they can enjoy trying on the product and engaging with the helpful staff after being introduced to the online showroom. The results have been an unprecedented success.
In addition to providing fascinating designs and top-quality at an affordable price, Fabletics has extended their services to allying themselves to the goals of their clients. If you would like to take advantage of the support and care of this community, consider taking part in the Fabletics Lifestyle Quiz and make your first step toward fitness and fashion goals.