Category Archives: Fashion

Fabletics Taking the Lead in the Online Fashion Market

It is no small feat to make headway in the evermore competitive e-commerce fashion industry. Most of the major players already have a head start and cornered all the conventional marketing strategies. Amazon, the ecommerce giant, alone accounts for a full fifth of all online fashion transactions.

 

But the odds are not an obstacle to ingenuity and an innovative approach to business. Kate Hudson saw a need a few years back and found a way to cultivate her new brand of online fashion providers to a $250 million organization.

 

Fabletics and a New Approach to Online Fashion marketing

 

Fabletics has brought a new wave of marketing values to the stuffy and crowded fashion market. By operating subscription basis they collect many customers to their community through online and offline engagements. This connection they make to their clients has created an enthusiastic following of likeminded individuals that gain support and quality products through their caring providers.

 

This represents a considerably innovative change from the antiquated notion that good quality and interesting designs and only be acquired at exorbitant cost. Today’s customer are looking for better prices, world-famous brands and recognition and as always superb customer satisfaction and service.

 

This is the very thing Fabletics works to provide to their loyal community of customers. The results have been a growing client pool and impressive growth from small beginnings only three years back.

 

What is the Secret behind this Success?

 

There are many up and coming e-commerce fashion enterprises and many older veterans that wish they could enjoy the type of growth seen by Fabletics. One of the greatest obstacles to success is operating a successful showrooming operation without savvy clients taking the design ideas to tailors and having the same option produced at a lower cost.

 

Fabletics has reversed this unprofitable trend and introduced an innovative approach to showrooming. Clients are able to browse the products featured at a brick and mortar location from an online source. This way when they visit the physical location they can enjoy trying on the product and engaging with the helpful staff after being introduced to the online showroom. The results have been an unprecedented success.

 

In addition to providing fascinating designs and top-quality at an affordable price, Fabletics has extended their services to allying themselves to the goals of their clients. If you would like to take advantage of the support and care of this community, consider taking part in the Fabletics Lifestyle Quiz and make your first step toward fitness and fashion goals.


Vital Investment Lessons to Be Learned From Don Ressler and Adam Goldenberg

Creating a business and growing it to its full potential is no kid’s play. Unless you happen to be a certified genius like Don Ressler. Wisdom dictates that without the right types of friends and investment partners you won’t amount to much alone. Just look at the duo behind companies like Google, Uber, Just Fab, Apple and it becomes apparent that it’s imperative to connect with an person who shares your passion and ideas.

Here’s a brief recap of the life and times of the successful e-commerce investor, Mr. Ressler. In the early 2000’s, Don was a protégé working with the startup firm, Intermix Media Inc. when he first met his investment ‘soulmate, Adam Goldenberg. Together, the duo would embark on a killing spree taking small companies and growing them into household brands in a couple of years before selling the venture off at double-digits.

In 2005, Intermix Media came into the cross hairs of the target of News Corp Inc. who later bought it out. Don Ressler and Adam had already amassed more than enough skills and knowledge about e-commerce businesses to start their own venture and hence they packed their bags. Which they did, and, in grand style too!

Read more: Don Ressler Is Part Of The Incredible Success Of JustFab And Fabletics

Sipping on Some Champagne

The chemistry between the two millennials is amazing. These guys will have intense brainstorming sessions while sipping on some champagne at Don Ressler’s residences and the result is yet another breakout venture, for instance, their premier independent venture the pair created after leaving Intermix was Intelligent Beauty Inc. the web-based company specialized in building brands from the ground up, anonymously. Soon, enough, buoyed by the positive returns on investments they were getting even without moving a muscle, the investors decided to sink deeper and venture into direct product e-retailing on Pando. That was when, their second e-commerce venture, DERMSTORE got born.

About JustFab by Don Ressler

DERMSTORE was a unique store offering special-formula skin care products. In 2008, it got a huge boost when it received funding of $43 million from Technology Crossover Ventures. Effectively, Intelligent Beauty Inc. now owned three fast-rising ventures: DERMSTORE, SENSA, and JustFab. The latter enterprise got founded in 2010 and has so far proven to be their best work ever. The company has a valuation of above one billion and it’s expected to keep growing in the coming quarters. JustFab has stores in the US and in Europe but most of its revenue comes from their online clientele.

Fabletics is creating a successful online and physical store apparel business

When you are wanting quality and comfortable workout apparel, many people believe that you need to spend a lot of money to get clothing that will last. That was true until recently. In 2013, Fabletics was launched to bring high-quality workout clothing at affordable prices to their members. It was launched with the help of actress Kate Hudson, to offer stylish, trendy, and comfortable workout apparel to their members at a price that will fit into their budget. Their business model is a membership based subscription service where their members pay a monthly fee to receive a two to three piece outfit delivered to their doorstep each month for their fee.

 

Since they launched, Fabletics has turned into a multimillion dollar company. With their online success, they have decided to implement a reverse showroom technique. To do so, they are now opening physical stores. This is opposite of what many stores are doing, moving much of their business from stores to online websites. Many brick and mortar retailers are losing sales to online websites when their customers find the same items online at a better price. Fabletics stores work together with their online business. Their stores work as another layer of customer service for their members, allowing them to see and try on the clothing before they purchase. When members try items on in their stores, the clothing also goes into their online shopping cart. Then they can either buy in the store or online. Fabletics uses their stores to learn the different styles and trends that are popular in the areas that they serve. The stores also help increase the number of monthly subscription members to Fabletics. While up to half of those who enter Fabletics stores are already members, another quarter of those who shop in the stores, become new, loyal monthly subscription members.

 

The quality of clothing that you receive from Fabletics are comparable to the expensive, premium brands. Only Fabletics offers them at a fraction of the price. This keeps their monthly subscribers loyal customers because they feel like smart and savvy shoppers. The clothes are thick, soft, and comfortable. You will want to wear them everywhere, not just to the gym! Plus, they are trendy and stylish, so you will feel good about wearing them to run your everyday errands. The compression and shape of the clothes will hold up to many cleanings, giving you the support that you need for each and every workout. The colors of the fabrics won’t fade either, so you will be looking fantastic for many outings.

 

To help streamline your shopping experience, Fabletics has developed a quiz to determine your clothing preferences. The quiz will help narrow your preferences and exercise habits, to make it easier to pick out the perfect outfit. This will save you time shopping, giving you that time to enjoy your life and not spending endless hours searching for that perfect outfit. You can quickly find what you need and are looking for, thus being able to resume living an active and healthy lifestyle.

Different Levels of Membership for Fabletics

Fabletics as a subscription service has a lot more to offer than just a membership for people. There is in fact multiple levels of membership. Each membership level has certain perks and rewards for people. Fabletics makes sure that it has a diversity of offers for people so that they will always have a reason to shop there. One thing that could drive customers away is a company that is boring and has very little to any activity. This is why Fabletics makes sure that it has something to offer for its loyal customers. It’s loyal customers will still be able to enjoy the styles that are available for purchase.

 

One membership that Fabletics offers is VIP Membership. This allows new VIP members to save a lot of money on outfits. They can pay for outfits as low as $15. One would be hard pressed to find a fashion retailer that would sell one piece of clothing for $15 let alone a full outfit. People who take an interest in fashion couldn’t even dream of a better deal than this. Among the specific styles that are offered for customers is yoga, running, sports and plenty of other styles that can be used for physical activities.

 

While it is good to have a membership with all of the advantages, it is those that make the most of their membership that are going to be able to enjoy all of the major benefits that come with it. After all, businesses tend to award the customers that are the most actively involved. These are often the customers that give good reviews for the stores. They are also involved in some programs where if they meet a certain requirement, they will be awarded some kind of bonus or perk which either goes to their next purchase or can even be awarded as credit.

 

Fabletics is always working on something new and attractive to the customers. After all, one of the most important aspects to the success of a business is customer satisfaction. If the customer is not satisfied, then she will be less likely to return to the company.

Fabletics: A Growing Online Subscription Fashion Line

Fabletics is one of today’s hottest fashion brands. The clothing is stylish, comfortable and versatile. It is also very affordable. Millions of people worldwide have become enamored with the clothing and have become members of the subscription fashion line. In just three years the business is valued at $250 million. That’s significant inroads in a market 20% of which is controlled by Amazon. Kate Hudson and Fabletics are doing it by combining convenience, quality and innovative styles and an inspirational push. They are also leveraging gratification, brand recognition, exclusive design and the overall customer experience.

 

Fabletics is marking its mark in the growing ‘activewear’ movement. The subscription model has proven to be easily adaptable to fashion and the internet enables people to have access to the company right from their smartphone or computer. Plus Fabletics is seen as smart and forward leaning. They have recently added plus sizes to make their clothing more accessible to women of all shapes and sizes. They’ve even created a men’s line, FL2, and are in the process of building 100 brick and mortar stores. The company is dynamic, aggressive and wildly successful.

 

The fashion membership brand is offering a reimagined vision of ‘high-value’ by providing on-trend fashion and personalized service that’s fast, easy and affordable. And customers love it. Fabletics even markets its stores differently. It holds regular events and finds numerous ways to build relationships with the community. Stock is chosen for the stores based on input from members, social media, customer trends and real-time sales. The data gathered is used to better serve the customer and decide which global fashion trends will meet customer’s preferences and increase their satisfaction.

 

At Fabletics it’s all about people, culture and accessibility. People like that they offer a balance of quality active lifestyle clothing with outstanding consumer education and a wonderful customer experience. It’s averaging 35% growth each year. As long as they’re producing their quality products and combine it with great marketing the sky’s the limit. Creative teams turn data science into innovative membership programs, fast purchase options and smart distribution. Their goal is the perfect customer experience online or off. A combination of all those things is what it has taken for Fabletics to compete with Amazon.

 

Fabletics was the brainchild of JustFab’s Don Ressler, Adam Goldenberg and Kimora Lee Simmons, in combination with actress Kate Hudson. Their work together has been magical. Ressler and Goldenberg are masters at online performance marketing and have been running successful companies for almost 20 years. Kimora Lee Simmons is a fashion icon that has the eye for what works. Kate Hudson brings her knowledge, beauty, athletic good looks and innovative ideas.

 

And the future looks bright. Fabletics now has quality children’s and adult’s shoes, clothing and accessories from all over the world available with a few keystrokes. Fabletics has just begun to evolve, define itself and offer its exclusive products. So far the buying public is impressed. The fashion brand is sure to have gotten Amazon’s attention.