If Jojo Hedaya and Josh Rosenwald didn’t undergo frustrations associated with locating important emails in their flooded inbox, we would probably never hear of Unroll.me. It is basically, a tool for organizing an email. The co-founder and the chief operating officer of Unroll.Me says that before creating this solution, his business partner, Josh Rosenwald couldn’t respond to his emails because he never seemed to find them. Josh explains that their product was created out of a desire to get rid of personal frustration. It was an opportunity for them to do what the major ISPs weren’t able to do.
The 24-year-old Jojo Hedaya shares his birthday with his business partner Josh Rosenwald. They have several other things in common such as studying in Jewish high schools and going to the same college. That’s why it wasn’t difficult for them to become friends. Jojo Hedaya says that the primary goal of Unroll.Me is to make things simple for email users.
Unroll.Me works by scanning through the inbox in a few seconds and compiling all the subscriptions into an email, known as The Rollup. This allows the user to go through all his/her subscription and if they come across something they don’t want, they can unsubscribe there and then resubscribe too.
Jojo Hedaya knows a few things about business culture and offers insightful tips on the same. He believes that hiring is a continuous process that is dependent on the needs of the organization. It is not a onetime thing. Besides leading by example, business owners should encourage entrepreneurial thinking at all times.
According to Jojo, the people you hire are your business. Go for great minds, rather than just okay people to ensure success and avoid getting caught in mediocrity. In as much as the ability of your employees to exude positivity is critical to the success of your business, character is also important during the recruitment process. Another effective way of building a good company culture is to give employees as much freedom as possible, and also, make them own the company. Finally, never hesitate to follow your gut feeling in decision making.