Edwin Miranda is the founder and the CEO of KOI IXS, a company based in Puerto Rico. The company specializes in advertising and marketing. It is also an advocate of programmatic advertising, one of the most popular advertising techniques today. On his interview with Ideamensch, Miranda will talk about KOI IXS.
When asked about the inspiration of the company, Edwin Miranda revealed that he loves working with talented group. He is also that type of person who enjoys giving his clients the competitive edge. With this in mind, KOI IXS was born in 1994. It is now boasting almost 25 years of excellence in providing effective marketing services.
Edwin Miranda also revealed that to become productive, he likes getting up early at 5:30 AM every day. A light breakfast and a cycle for 30 minutes plus time with his family before setting off to his work at 7:30 AM is his daily routine. Miranda also revealed that in making his ideas come to life, specifically KOI IXS, his passion is one of the greatest factors that enabled him to carry on and build own company. Until now, KOI IXS is standing strong and ready to take on challenges from its customers.
When asked about the trend that excites him the most, Edwin Miranda revealed that he is head over heels with attribution and predictive marketing. The reason for this is because he always loves results. Miranda stated that the booming of machine learning technologies enables customer growth.
Because of predictive marketing, brands can target customers and deploy ads that are less irritating. In other words, predictive analytics is now enabling access to what is called “personalized marketing”. Edwin Miranda is happy that this technology is also becoming accessible for small and medium-sized enterprises, and not only limited to large organizations. He also advised that surrounding yourself with trustworthy people. Delegating tasks to good people is the key in growing business because nobody can do everything alone.
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