Category Archives: Beauty Industry

How EOS managed to beat industry veterans such as chapstick to become the best in the lip care industry

There was a time when the only option that was available in lip care was chapstick. When people went to shop for lip balm, the only thing they would be looking for as a little different fragrance and maybe a few cents off the price. Not many people were prepared for the transformation that happened when EOS entered the market. Within the time that they have been operational, they have managed to gather a following that is almost religious and transform everything that was previously trusted in the business.

The journey to the top was not as easy as many people think. The first challenge that the team mandated with making the change was getting people out of the cocoon of the tube of chapstick. The thought that came to mind was the round orbs that smelled lovely, looked exquisite and made the most amazing sound when being closed after use.

Then, there was the challenge of marketing the new EOS lip balm products. The people in charge of the management went to look for stores where they could have their products stocked. [email protected]  was the first store that accepted their products. This was followed by the many others when they realized that the products were flying off the shelves. But it was more than pure coincidence that EOS lip balm products gained such a huge following. The marketing department knew that to make any tangible change, they would have to bring the millenials on board. They used celebrities such as Demi Lovato, Nina Dobrev, Miley Cyrus, Taylor Swift and even Christina Aguilera in the process. So time to make a choice, click now

Through the journey to the success the company has enjoyed, the two co-founders have always found an opportunity in every new challenge and this is partly why the success has been so resounding. Useful link here

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EOS Flavor Surprises

Evolution of Smooth, or EOS,released their line of egg shaped products, it was seen as just Chapstick, packaged in a different shape. People didn’t really think that much of it. Then came the media campaign. After that, they noticed that all their favorite celebrities were using the egg shaped Chapstick. Then the game changed forever in the lip balm market. EOS had arrived. Here is the story of how EOS lip balm forever changed the personal beauty category industry.

There was a boss on the scene. The lip balm scene was to be forever different for people that were just waiting for that different product. It was cute, it smelled delicious, and all the cool kids liked it. How did EOS do this? The answer is simple, and yet a bit complex.  For the needed info, click

It all started with research into scents and colors that attract buyers. Then the release of EOS lip balm arrived with even better reviews than anyone expected. Some of the favorites of customers might surprise people.

– Honeysuckle Honeydew

– Sweet Mint

– Coconut Milk

– Lemon Flavor

Nobody would believe that these flavors would be so popular, but they are. They combine fruits with vanilla to make the perfect concoction. The lemon flavor has SPF added to make it not only tasty, but protectant of lips as well. All of them are really good for lips. This one has protectant added in.

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The all-time favorite flavor for most people is sweet mint. It has vanilla and mint mixed together. The idea is so simple, and it is also such a perfect combination. Every year, EOS creates a release of a new product. Some of them are so good, that people have started collecting them. Groups have started up revolving around collecting the various flavors that are available to collect.  Click on for details.

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Organic Smooth Flavors and Multipacks

Evolution of smooth comes in multiple consumer friendly flavors and formulas. From organic to active protection, the EOS lip balm company gives their faithful clientele the combinations they desire. With its unique design and conditioning combination, your lips are sure to feel conditioned.

Organic Smooth Spheres

These 95% organic, 100% natural lip balms pack a powerful conditioning punch with their gluten free and paraben free formula. This conditioning balm leaves lips feeling amazing soft. Passion fruit, strawberry sorbet, and blueberry acai are among a few of the exotic and tropic flavors that come in this consumer friendly formula. These tropical colored spheres can be purchased at most retailers. Check for this.

Organic Smooth Sticks

These traditional shaped lip balms deliver the same consumer conscious formula as organic smooth spheres. They glide on smooth with vitamin e, shea butter, and jojoba oil to deliver a smoothing and ultra softening experience. They leave lips soft with their 95% organic, 100% natural formula. This smooth and ultra rich formula comes in pomegranate raspberry, and sweet mint for a truly delicious experience. EOS lip balm organic smooth sticks can be bought at most retailers.

EOS Multipacks

Limited edition multipacks come out during the holiday season or other seasons to make the perfect gift. Popular and limited edition flavors are available in 2,3, 4 packs. The newest multipack is the 2017 spring limited edition. A new limited flavor is featured, cucumber melon. This multipack can be bought at most department stores or other retailers.   More on

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