EOS, also known as ‘Evolution of Smooth’, has introduced its newest flavor, Chamomile Cooling Balm. This release is just in time for the brittle winter season (mapleholistics.com). The question is, does it work and how effective is it? The balm glides on smoothly and has a nice pop of mint when it is applied. Once on, it gives a soothing sensation. Your lips quickly take notice of the blast of natural, organic ingredients.
The balm’s active elements include Vitamin E, olive and jojoba oils, cocoa and shea butter, and chamomile. It is hypoallergenic and gluten- and paraben-free. It adds moisture and shine without leaving a tacky residue behind. The balm works without much effort…just apply and go. The friendly product is one that I will add to my daily regimen. EOS has always been a leader in the beauty aisle. Its line of unique flavors appears to keep expanding.
The company has been around for some time. They began gracing the aisles of local Walgreens, then later became prevalent in Walmart and Target stores. EOS has stepped outside of the box, partnering with greats like Keds, creating an EOS shoe with matching lip balm. The company has teamed with designer Rachel Roy on a holiday lip balm limited-editions. Disney has also benefited from a collaboration with the beauty balm on their Alice in Wonderland collection.
EOS is reaching new heights in the lip care industry…the company garners 1 million sales per week and projects to see higher revenue in the years to come (Amazon). EOS has amped up their line with other products such as hand lotions and shaving creams. The brand is looking to expand further in the near future. As a ‘go-to’, I highly recommend EOS’ Chamomile Cooling Balm. It works extremely well as a daily lip moisturizer.