When you are wanting quality and comfortable workout apparel, many people believe that you need to spend a lot of money to get clothing that will last. That was true until recently. In 2013, Fabletics was launched to bring high-quality workout clothing at affordable prices to their members. It was launched with the help of actress Kate Hudson, to offer stylish, trendy, and comfortable workout apparel to their members at a price that will fit into their budget. Their business model is a membership based subscription service where their members pay a monthly fee to receive a two to three piece outfit delivered to their doorstep each month for their fee.
Since they launched, Fabletics has turned into a multimillion dollar company. With their online success, they have decided to implement a reverse showroom technique. To do so, they are now opening physical stores. This is opposite of what many stores are doing, moving much of their business from stores to online websites. Many brick and mortar retailers are losing sales to online websites when their customers find the same items online at a better price. Fabletics stores work together with their online business. Their stores work as another layer of customer service for their members, allowing them to see and try on the clothing before they purchase. When members try items on in their stores, the clothing also goes into their online shopping cart. Then they can either buy in the store or online. Fabletics uses their stores to learn the different styles and trends that are popular in the areas that they serve. The stores also help increase the number of monthly subscription members to Fabletics. While up to half of those who enter Fabletics stores are already members, another quarter of those who shop in the stores, become new, loyal monthly subscription members.
The quality of clothing that you receive from Fabletics are comparable to the expensive, premium brands. Only Fabletics offers them at a fraction of the price. This keeps their monthly subscribers loyal customers because they feel like smart and savvy shoppers. The clothes are thick, soft, and comfortable. You will want to wear them everywhere, not just to the gym! Plus, they are trendy and stylish, so you will feel good about wearing them to run your everyday errands. The compression and shape of the clothes will hold up to many cleanings, giving you the support that you need for each and every workout. The colors of the fabrics won’t fade either, so you will be looking fantastic for many outings.
To help streamline your shopping experience, Fabletics has developed a quiz to determine your clothing preferences. The quiz will help narrow your preferences and exercise habits, to make it easier to pick out the perfect outfit. This will save you time shopping, giving you that time to enjoy your life and not spending endless hours searching for that perfect outfit. You can quickly find what you need and are looking for, thus being able to resume living an active and healthy lifestyle.