Nicolas Krafft is the current VP for Global Business Development in L’Oreal, Chez USA. Nicolas went to University of St. Gallen and pursued a degree in Business Management from 1990 to 1995. Nicolas was a member of ESPRIT Junior Enterprise while he was in the University. In 2006, at INSTEAD, CEDEP, he enrolled in a Corporate General Management Programme.
Nicolas Krafft has a whopping 14 years’ experience in good leadership, sales and marketing skills. He has great expertise in international brand management at both strategic level and operational level. He also boast of extensive sales working with agents, direct clients and distributors. Nicolas Krafft saw the launching of US brand cosmetics in 7 different countries across Asia leading to birth of a multi-million business.
Nicolas Kraft’s has all through his career worked at L’Oreal. He started off at Kerastase in 2002 August where he worked as the Marketing Director until August 2004. From August 2004 to December 2008, Krafft was the Marketing Director in Asia. In January 2009 to October 2011 he was the General Manager. After, he works as the Deputy General Manager Eastern Europe from June 2011 to December 2013.
L’Oreal, where Nicolas Kraft is part and person of the team held its 2nd annual fashion and beauty catwalk. This was on 30th of September 2018 with the star of the show being to showcase the diversity in women’s beauty. The show was spectacular, and unique as there was a 60-meter floating runway on river Siene, right at the heart of French capital. The new look summer fashion show was for L’Oreal to do more marketing and re assure clients. They showcased their on-going creativity and dedication towards making product more accessible.
The event was glazed by top celebrities as it shone spotlight on traits linked to French capital, diversity and creativity. The event was aired in over 30 countries live, as drones were filming throughout. Locals, tourists and passers-by enjoyed the show since there were big screens set up on the riverbank. This event presented a lifetime opportunity for L’Oreal to showcase their products to the entire world.