Bradesco Bank has announced the retirement of Luiz Carlos Trabuco Cappi, and they also revealed the person who will be replacing him. Octavio de Lazari Junior will be replacing him as the new president of the bank, and his primary objective is to transform the company to become the leading financial institution in the country regarding the number of investors and the size of assets. He will be inheriting the bank which experienced massive growth in the past few years because of the dedication of his predecessor.
According to Luiz Carlos Trabuco Cappi, the selection of Octavio de Lazari Junior as new CEO will be better for the company because he knew him well and he knows how he works out with things. He confidently declared that what he has done for the company will be continued by his successor because just like him, Octavio de Lazari Junior wanted to see Bradesco Bank succeed. Luiz Carlos Trabuco Cappi felt lonely that he would have to step down from the position as the president, but he highlighted his thankfulness for the company who hired him ever since he was a teenager.
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Luiz Carlos Trabuco Cappi started his career with Bradesco Bank when he was 17 years old. The company hired him as a clerk, and he would show his dedication in climbing the ladder of success to his superiors to get promoted. Through the years, he would be given several promotions until he becomes the president of Bradesco Bank. As the president, he was tasked to initiate programs that would allow the financial institution to catch up with their competitors. In the past, Bradesco Bank has the highest amount of asset and investors in all of Brazil. This made them the leading bank in the country, but all of it changed when their competitors started to restructure themselves, thinking of new plans that would make them better than Bradesco Bank. The most threatening of their competitors was the union between Unibanco and Banco Itau, because they managed to get the most investors, and their asset ballooned, eclipsing what Bradesco Bank has.
Luiz Carlos Trabuco Cappi has to think about a solution that would allow Bradesco Bank to regain the status as the leading bank in the country. One of the solutions he thought of doing was purchasing HSBC Brazil for $5.2 billion. This decision by Luiz Carlos Trabuco Cappi worked because after he purchased HSBC Brazil, the prices of shares under their company increased, and they managed to get some investors back. However, it was not enough. Bradesco Bank has to acquire more local banks to increase their assets, and in the process, most rural banks in Brazil went under their ownership. Through the years of being the leader of the financial institution, Luiz Carlos Trabuco Cappi only has one thing in mind – that is, to make the company succeed. He surely did something that would allow Bradesco Bank to acquire more investors, but for him, it is just the beginning of their comeback in the industry.
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