EOS: A Review of an Innovative Lip Balm

Evolution of Smooth (EOS) lip balm company released a vegan line of lip balm this year. This new product line aims to attract customers that can’t tolerate the popular regular lip balms made by EOS. The new lip balms were an instant hit and customers are buying the lip balms faster than they can be produced says usmagazine.com. EOS has customers for its product across the globe. The lip balms are also priced under six dollars which is satisfying to customers. The lip balms can be found at major retailers to include: CVS, Walgreens, Walmart and Target. Once celebrities such as Kim Kardashian, Christina Aguilera and Miley Cyrus started using the products, the sales began to soar globally. What really distinguishes EOS from other lip balms is their committment to organic ingredients. Customers also like the unique containers.

EOS specializes in lip balm, body lotions and shaving creams. They have a wide variety of all natural flavors and scents. Unlike other brands, EOS products are all natural. The products are free of mineral oil, petrolatum, paraben and paraffin. They also don’t test their products on animals. Innovation to break away from the norm is what made the brand a success. It was a challenge for EOS to convince retail giants to carry their products.

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The company has only been around for seven years, but has become the second largest producer of lip balm. The company is worth over $250 million dollars and is on an upward path. It is expected to become the leader in this market soon. Awesome review here. Sales are projected to exceed $2 billion dollars by the year 2020. This is primarily because the demand for organic products continues to grow. A big advantage for EOS is the decision to build their own manufacturing facility. The facility is almost fully automated which increases speed and reduces overhead.

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