EOS: Changing Everything You Thought You Knew About Lip care

What used to come to mind when you thought of chapstick? For many, it was something we reached for when we needed it, never giving much thought to it otherwise. With ordinary labeling and active ingredients in full view, chapstick was something most used without much enjoyment. Seven years ago, a company began catching the eyes of many and creating an exciting look to the world of chapstick.

EOS lip balm grabbed attention from all directions. The small lightly colored orbs were being talked about on talk shows, written about in magazines, and carried everywhere by well-known celebrities.

So how did this company take something quite ordinary and make it into a million dollar company? The creators of EOS, Evolution of Smooth, spoke about what went on during the creation of this company and how they became the second best selling lip balm company in the US. Mehra joined Jonathan Teller and began to brainstorm ways to change the way lipbalm was presented. They noticed that many of the designs and packaging of most lip balms were the same, and hadn’t changed in many years. This was the perfect opportunity to transform the market. They found that women used lip balm the most, but saw many drawbacks to how it was being made. Many did not view it as enjoyable. After trying many shapes, the orb shape was imagined and the company took off from there.

The new look became a success. The company reached out on multiple media platforms, gaining followers on Instagram and Twitter. They appeared on talk shows and popular magazines, all while getting their lip balm into the hands of many. The products got the eye of online distributors Lucky Vitamin and ULTA.

The founders credit much of their success to their imagination and encourage everyone to always keep in mind how they can reinvent the world around them.

READ FULL ARTICLE:  https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick?utm_content=buffer47040&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Eric Lefkofsky Aims High

Entrepreneur and businessmen Eric Lefkofsky is an inspiration to many people around the world. He found success at an early age, and through the years, has continued to expand his portfolio. Lefkofsky’s ventures have revolutionized the way business is done, using new technological advances that have proven to be lucrative in an often tough marketplace. Mr. Lefkofsky is the co-founder of several businesses and is a pillar of his community. His philanthropist’s projects have made a positive impact and he strives to give back through the support he gives to several foundations.

Good Examples

Eric Lefkofsky gives a great deal of credit to his upbringing in the small town of Southfield, Michigan. His father was a structural engineer and his mother a school teacher. They both were excellent examples for Eric as well as his brother, that practices law, and sister who was a teacher. He graduated from Southfield-Lathrop High School in 1987 and went on to attend the University of Michigan, where he graduated with honors. After receiving his bachelor degree, he was accepted into the University of Michigan Law School where he received his Juris Doctor degree in 1993. Education has always been a high priority, and he continues to be involved by being an adjunct professor at the University of Chicago. He is also an active alumnus of the University of Michigan.

Long List of Successful Ventures

Eric Lefkofsky began his foray into the business world as a carpet salesman while attending college. After graduating from law school, he and a college friend started Brandon Apparel in Madison, Wisconsin. This adventure later inspired them to start up an internet company called Starbelly. Its success drew the attention of a company called Halo who bought it and made Lefkofsky the chief operating officer. In 2001, Eric went on to co-found InnerWorkings and was on the board of directors for a number of years. Echo Global Logistics, a freight logistics company that was created in 2005, has since gone public on NASDAQ. One of his biggest investments was in an online collective website called ThePoint that later changed its name to Groupon. The company became a success, and in 2013, Eric Lefkofsky became the CEO until 2015 when he took on the role of Chairman. He then co-founded Uptake, LLC in 2014 and Tempus in 2016. Tempus holds a special meaning for Eric because of his dedication to fighting cancer.

The Future is Bright

The war on cancer has begun and Eric Lefkofsky is heading the fight by co-founding Tempus, which is a technology company that specializes in cancer care. Their data based platform uses clinical and molecular analysis to help physicians make decisions on the right procedures for each individual patient. Eric wants to see a cure for cancer during his lifetime and believes it is possible with the right approach. He and his wife are philanthropists who have given to many different charitable organizations such as the Lefkofsky Foundation and The Giving People. Eric is on the board of directors of several different organizations including The Art Institute of Chicago, Children’s Memorial Hospital, Steppenwolf Theater Company, The Museum of Science and Industry, and World Business Chicago. Eric Lefkofsky is a believer in the power of technology and its ability to change the world for the better.

Twitter: @lefkofsky

Venture Entrepreneur, Philanthropist, Adventurer, and Author: The Amazing Tale of Marc Sparks

Marc Sparks is a true American original. Right after he graduated from high school in 1975, he immediately went out into the world of entrepreneurship.

After years of trial and error, Marc Sparks has made himself into one of the most charismatic entrepreneurs in the country. He is currently the head of Timber Creek Capital, a company which helps start-up companies with capital and strategy.

Some of Timber Creek Capital’s greatest success stories include the companies Cardinal Telecom LLC and Blue Jay Wireless. Both of these are cell phone companies, and they were some of the most daring investments Timber Creek Capital made.

Timber Creek Capital is responsible for helping both of these highly successful companies start their journeys into the competitive world of cell phone sales.

Although it might seem like Mr. Sparks is all business, that sentiment couldn’t be further from the truth. Mr. Sparks is actually one of the most spiritual venture entrepreneurs out there. He constantly talks about how all of his failures in the business world only remind him to keep a humble attitude and enjoy the blessings God has bestowed upon him.

Mr. Sparks has told reporter that there is simply no way he could have gotten the degree of success he has today without the help of a higher power. Sparks humbly admits that he only had a C+ average when he left high school, and he has absolutely no formal business training.

Sparks also works with the community to help young people achieve great success in their lives. He is an active supporter of American Can! Academy, which is a body of magnet high schools. Sparks has also donated a great deal of his own money to provide students at or below the poverty line with computers.

Sparks helps the community in various other ways, including donating his time to construct houses for Habitat for Humanity, and developing The Samaritan Inn. The Samaritan Inn is a homeless shelter in Texas that not only gives the homeless a place to stay, but also provides them with career training opportunities and plenty of food.

Many people may know Marc Sparks for his work as an author. His most famous book is called “They Can’t Eat You,” which tells the story of his own life, interspersed with tips and strategies for the budding entrepreneur.

In order to deal with the high stress lifestyle Sparks is involved in, he can often be found doing various sports and outdoor activities. Some of his favorite sports include hiking, fishing, and biking. Sparks also loves to travel to some of the most exotic places around the world. He has been to various countries, including China, India, and Morocco.

The Most Distinct Lip Balm On Earth: Evolution of Smooth

When it comes to lip balms, if you’ve seen one you’ve seen them all. Fortunately that notion doesn’t ring true as there is one brand that is currently setting new trends in what many people would call “boring market.” Yes, lip balms are similar in practicality, but all lip balm products aren’t alike. Some of the top brands use chemical fillers which could cause dryer lips in the long run and some just don’t work at all. That’s where Evolution of Smooth enters the picture.

Though it’s only been on the market for about 7 years, Evolution of Smooth (EOS) has become the second biggest seller of lip balms after Burt’s Bees. You may be wondering how is this possible? The company has figured out how to cut costs, mass produce, and bring much more variety to an already bland market. EOS lip balm has it’s own manufacturing facility which keeps it away from third-party hands. The company decided to rethink the current status quo and create a product that was much more appealing. Unlike other lip balm products on the market, (EOS) was more distinct thanks to it’s fresh new packaging, wonderful smell, variety of flavors, and health benefits.

After initially being introduced at Walgreens, the brand is now found at numerous big chain stores like ULTA worldwide and has a net worth of $250 Million. Evolution of Smooth is truly the most distinct product with the most distinctive look. Company representatives stated that the lip balms will most likely continue selling over $1 Million units every week, but by the year 2020, could be selling as many as $2 Million per week. All in all, Chapstick and Blistex just can’t keep pace with this movement and will need to be totally revamped in order to remain a competitor. For more information, visit the evolutionofsmooth.com website and view the company profile on Linked In (https://www.linkedin.com/company/eos-products-evolution-of-smooth-).