What used to come to mind when you thought of chapstick? For many, it was something we reached for when we needed it, never giving much thought to it otherwise. With ordinary labeling and active ingredients in full view, chapstick was something most used without much enjoyment. Seven years ago, a company began catching the eyes of many and creating an exciting look to the world of chapstick.
EOS lip balm grabbed attention from all directions. The small lightly colored orbs were being talked about on talk shows, written about in magazines, and carried everywhere by well-known celebrities.
So how did this company take something quite ordinary and make it into a million dollar company? The creators of EOS, Evolution of Smooth, spoke about what went on during the creation of this company and how they became the second best selling lip balm company in the US. Mehra joined Jonathan Teller and began to brainstorm ways to change the way lipbalm was presented. They noticed that many of the designs and packaging of most lip balms were the same, and hadn’t changed in many years. This was the perfect opportunity to transform the market. They found that women used lip balm the most, but saw many drawbacks to how it was being made. Many did not view it as enjoyable. After trying many shapes, the orb shape was imagined and the company took off from there.
The new look became a success. The company reached out on multiple media platforms, gaining followers on Instagram and Twitter. They appeared on talk shows and popular magazines, all while getting their lip balm into the hands of many. The products got the eye of online distributors Lucky Vitamin and ULTA.
The founders credit much of their success to their imagination and encourage everyone to always keep in mind how they can reinvent the world around them.
READ FULL ARTICLE: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick?utm_content=buffer47040&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer