In the world of cosmetics, young girls and women are fed a diet of advertisements that paint a “you could look like this” picture. Palates of colors are sold in combination that aren’t necessarily the best match for each individual. Along with the negative reputation of cosmetic companies, most companies have a history of testing products on animals which has become a big concern to most people in recent years. New movements in the beauty industry are animal friendly product development and better individual product combinations. Many companies have emerged with these movements at their core. However, there is one that is gaining a strong reputation for supporting women in their quest to be beautiful individuals.
One of the newest cosmetic lines to hit the market is Lime Crime Cosmetics. Founder, controversial entrepreneur, started the brand to infuse modern beauty with extreme colors which plays to the new trend of stand out, stage make up. In a recent interview, Doe, also known as Xenia, answered questions concerning her new line. There have been some comments circulating through the internet supposedly made by Deere herself. These comments offended many potential customers and discouraged many from utilizing the new line. However, Deere denied authoring the comments and cited many errors which is strong evidence that someone else wrote them in her name as attempt to smear the new line. This means that someone out there feels a little threatened by Deere’s success.
There are many new things on the horizon for Lime Crime. A new expansion of the lipstick line and the already popular eye shadow combinations are expected to make Lime Crime Cosmetics even more well known. A brand made famous on the internet, the brand website has an account and shopping cart so customers can choose products and have them at their door within days. This also plays to the convenience of the company as well as the quality of the product.
As Doe Deere, a Russian immigrant, expands her brand she is becoming known not only for her amazing color palates and unique packing, but also for her ability to battle online despots. As Lime Crime grows, this will prove a very valuable skill. Cosmetics is an ever expanding field and their are companies emerging and disappearing daily. With the exciting new palates and message of cosmetic independence, Lime Crime has the potential to stay around for a long time.